I found an interesting article on the Business Week website: “Social Media Will Change Your Business.” (click here to read the complete article)
This is why I found it interesting:
- The article was originally printed (yes, old media) in the May, 2005 version of Business Week Magazine.
- It was also published on-line. The editors say that they continue to see this article downloaded by thousands of visitors.
- The article is now fully “annotated” with updates, corrections and extensions to the original article.
- For me, this reveals the true promise of electronic publishing. No longer can we say, “It is set in type.” Dead media comes alive!
For anyone interested in a quick, informative introduction to the world of “Social Media” – and how it may impact your business, your products and your customers – this is your starting point.
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