People do business with people that they like – or would like to be like.

Take advantage of this. Shine the (video) spotlight on your employees. Let your customers get to know them better. Let your employees “showcase” their special talents and expertise.

People want to do business with people that they know and trust. Your website gives you a great opportunity to:

• Include a short video of your employees sharing a tip, a hobby, a piece of trivia
• Invite your customers to get to know something that they did not know yet …
  • About your business
  • About your product
  • About your employees

Try it!

Here’s an example – I filmed a series of training videos for NAMM – The International Music Products Association.

In this video, you can see – and hear – me playing a little piano music. Now, perhaps, you did not know that I played the piano. Perhaps that makes me more interesting. Perhaps you – the customer – would like to know a little bit about me.

This is an opportunity to start a conversation. Which may lead to a sale. Which will help to establish a connection between your employees, your customer and your business.

Try it – you may like it. And… you may find more customers – who like to business with people that they like – or people that they would like to be like!