“The customer only wants two things – show me you care about me personally, and tell me what you’re going to do for me now.”
– Jeffrey Gitomer
I recently discovered Chris Garrett’s Blog – “The Business of Blogging and New Media.” His recent post, “Engaging Readers,” could just as easily been titled “Engaging Customers.” And the same principles apply whether you are writing a blog or operating a retail business.
So, by adapting Chris Garrett’s article, here are 10 solid tips for engaging your customers:
- Motivation – When you clearly understand what each of your customers want, they will eagerly buy what they need.
- Attraction – Engage you customers on as many levels as possible: how your store looks, feels, smells. What “vibe” do you generate. How “open” is your store. Are your customers magnetically drawn to visit your store or website?
- Incentive – As Jeffrey Gitomer says, your customers want you to “tell me what you are going to do for me now.”As in an “internet-minute!”
- Encouragement – Ask questions that encourage your customers to talk about the thing they love the most – to talk about themselves. To talk about what they need. To talk about what they want.
- Interaction – Remember – you, too, love to talk about yourself and your products. Don’t do this! Involve your customers – see point #3.
- Value – How much value do your customers receive from your business? Remember, your customer defines what is valuable – to them! Ask them. What do they find to be most valuable? Least valuable? You may be surprised.
- Community – People do want to be connected with others who share their interests and values. What are you doing to encourage this connection. What events or social gatherings have you scheduled for your store? What are you doing to reach out to the larger community?
- Loyalty – Read Jeffrey Gitomer’s book, “Customer Satisfaction is Worthless; Customer Loyalty is Priceless.”
- Connection – Do a self-assessment. Do you still love what you are doing? If not, it will be difficult to be “present” for your customers. How “visible” are you to your customers? Are you interested in your customers? or … merely interested in your customer’s business? Do you show them that you care about them personally?
- Experience – View your business from your customer’s point of view. How easy is it to do business in your store? How friendly is your staff? How well do you exceed your customers’ expectations?
OK – whether it is your blog or your business, remember:
A blog without readers, isn’t.
A business without customers, isn’t.
Engage your readers. Talk with them, not at them.
Engage your customers. Show them that you care about them personally. Make it clear what you are going to do for them now!
