Motivational Skills are in High Demand

I recently came across the results of a study conducted by Right Management Consultants that should be of interest to any manager, executive or business owner.  What traits are you looking for the most as you make succession plans for your senior staff?  And remember… the “baby boomers” who hold many of these key positions are starting to retire now – and the rate of retirement will accelerate quickly. 

Have you started to “groom” your internal staff to succeed your present leaders and managers?  If you are looking outside of your company to attract top talent, what traits are you looking for?

As usual, I found a summary of the Right Management Consultants survey in the April 1006 issue of “The Motivational Manager.”  168 U.S. firms responded to the survey and they ranked these traits as most desirable:

62% – Ability to motivate and engage others.

58% – Ability to effectively communicate both strategically and inter personally.

52% – Ability to think strategically.

51% – Ability to lead change.

47% – Ability to create a performance organization.

45% – Commitment to developing people.

43% – Honesty and trustworthiness.

42% – Ability to develop an inspiring vision.

34% – Decisiveness.

Most telling, on 43% of the 168 firms said that they are providing the necessary development training.  So much for the pablum of many companies who proudly say, “Our employees are our most valuable asset.”  If that is how you value your assets… well, I would hate to be your client – but would enjoy being your competitor.

Can you train people to be effective motivators?  Can you train the next generation of leaders to effectively engage your staff and clients?  Can you improve the overall quality of communication skills within your company?  “Yes, yes and yes!”

I find it interesting that in this study, 45% of the firms value the “commitment to developing people” when searching for future leaders.  Well, why not eat your own cooking?  Encourage your current crop of (soon to be retiring) leaders to groom, mentor and coach your younger staff members?

Does your company employ either a formal or an informal mentoring program?  Is your company committed to continuous training and career development?  If not, why not?  What is your philosophy of leadership?  If you don't have one, you might consider these words from John Quincy Adams:

“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”

So my advice to the 57% of these firms who are not presently providing career development training is simply – start developing your own skills to motivate and engage others.  If you are having trouble motivating and engaging your present staff, you will never be able to hire leaders to fill this role.  It starts with you!

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Hone Your Message

I participated in a teleconference yesterday led by Jaynie L. Smith and William G. Flannagan. They are the authors of a very important business book, “Creating Competitive Advantage.” I reviewed this book on my blog a few months ago (Click here for the review) and so I was intrigued to receive an e-mail solicitation to dial in for the teleconference. I’m glad that I did!

As many of you know, I worked in music publishing for 30 years. So, I am well attuned to watching how authors and publishers produce and promote their products. Most of the really good business books that I have been reading lately have a few things in common:

1) The have a very sharp, clearly defined message.

2) The have excellent websites set up to offer support, extended content, multimedia features and the opportunity to interact with the author(s).

3) An author who truly is passionate about their subject and is excited to communicate their message.

Jaynie L. Smith is a perfect example of this need breed of media savvy authors. The website (and now selective teleconferences) that she offers in support of her book “Creating Competitive Advantage” is first rate. Click here to check out her website – www.smartadvantage.com.

Okay – back to the teleconference. Ms. Smith talked about interviewing David Neeleman, the founder and CEO of JetBlue Airlines. Mr. Neeleman is a great leader and a remarkable innovator. Check out his personal blog – or flight log as he calls it – to see what I mean! I LOVE his introduction:

Hi I’m David Neeleman, Founder and CEO of JetBlue Airways.

Each week I fly on JetBlue flights and talk to customers so I can find out how we can improve our airline. This is my flight log.

WOW! How many CEO s or Senior Executives of any company – of any size – actually seek out their customers or experience their products as the customer experiences them? Very, very, very few.

How about you? When is the last time that you rolled up your sleeves and worked the floor? Or went out on a real sales call? Or asked your customers, “How are we doing?”

Try it – you may find that you like it. And… you might find your “Competitive Advantage” in doing so!

On the teleconference, Jaynie L. Smith mentioned something that David Neeleman said to her during the interview that had stuck with her:

“Each week, key managers and I have a three-hour conference call to discuss what are we doing, what they (competitors) are doing, and how can we do it better.”

That is a terrific strategy and it helps to pinpoint why JetBlue Airline stands out from the other airlines. Southwest Airlines also stands apart from the rest. It is worth pointing out that David Neeleman once worked for Southwest Airlines – he learned a lot during his short stay there!

1) What are we doing? – (that makes a difference for our customers)

2) What are our competitors doing? – (that is attracting some business that we would like to get)

3) How can we do it better? – ( to attract those customers now shopping with our competitor to give our product / service a try)

These are three powerful points that I am incorporating into my own consulting practice and will be sharing with my clients.

After the teleconference yesterday, I picked the book out of my bookcase to find the interview with Mr. Neeleman. It is interesting to note that when I originally read the book, I did not underline or circle these points. It took a teleconference to point them out to me. I’m glad that I responded to the invitation to participate!

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Some Meetings are Better than Others – Why?

The music products industry will gather next week in Anaheim, CA for the NAMM Show.  Over 80,000 members will attend this “Trade Only” convention.  Lots of meetings will take place.  Many of them casual; quite a few structured.  How many will be effective? How many will be a waste of time – or a missed opportunity? 

What can you do ahead of time to be better prepared?  What lessons can you learn at trade shows that will help you to hold more effective meetings when you return to your store or your office?

In general, the meetings you will have at a trade show or at an “off-site” retreat or with a client are much more effective than your normal staff or team meetings.  And the reasons for that are rather straight-forward:

1) You put more time and effort into preparing for the meeting – Who will attend?  What materials do we need to have on hand?  Who is preparing the agenda – and what is the purpose of this meeting?

2) You are more focused during the actual meeting – Your energy level is much higher.  You are actively listening to what your client is saying (and thinking.)  Since you only have the key people attending this meeting, you make sure that everyone is involved.

3) Your meeting ends on-time and everyone involved understands what the next step will be – and who is responsible for preparing for it.

4) You promptly follow-up will everyone who attended the meeting – AND those “stake holders” who have an interest in the results of your meeting.

I hope that this four-step process can serve as a blueprint for holding successful meetings – not just at the NAMM Show or any other “important meeting.”  Rather, it should guide you and your staff to put the same effort into planning, facilitating and following-up on EVERY meeting that your company holds throughout the year.

Here's a great resource tool that I recommend – The Meeting Wizard.  Their website is terrific!  Lots of good practical advice.  Many of the services are free – or at a reasonable price.  Easy to navigate.  Excellent selection of training materials – books, audio and video – available for purchase.  Check it out!

Actually, I got the idea for today's post from this website.  Most of us come back from an “off-site” event inspired and filled with purpose.  Then we quickly fall back into the drudgery of “office work.”  Well, today “office work” means meetings – that is how we work – as part of a team.  And the hours that we spend / waste in meetings continues to increase each year / week / day!

All effective meetings are planned!  They have a very clear focus and purpose.  “On-site” as well as “off-site!”

Be selective when inviting people to attend each meeting – only invite the people who truly need to be there.  Use e-mail to inform the other members of your team about what was discussed or decided.

Never end a meeting without everyone knowing what the next step will be – and who needs to do it – and when it needs to be done by.

If  you are planning to attend the NAMM Show next week, please drop by to see me at the IDEA CENTER – Booth #5501 in Hall B.  I'd like to talk with you and listen to  some of your ideas

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Bifurcate This!

“In the low-value segment, consumers buy products for a purely functional use and don't care or need the company's technical expertise.”

 – Michael J. Silverstein, in “Treasure Hunt” Inside the Mind of the New Consumer

Wow!  That is a very powerful – and scary – statement (backed up by extensive research) by Michael J. Silverstein the author of “Treasure Hunt.”  He is a Senior Vice President of The Boston Consulting Group and the co-author of the 2005 business book best-seller, “Trading Up.” – (Why Consumers Want New Luxury Goods – and How Companies Create Them.)

So… while in 2005, “Trading Up” gave great hope to many manufacturers and retailers that many “middle class” consumers were will to pay “just a little bit more” for some premium brands that appeal to the mass-market consumer (think Panera Bread in Fast Casual Food or Belvedere Vodka – in a category of liquor that by law must be flavorless! – the middle class consumer had to actually find a way to pay for these small luxuries!!!

Enter “Treasure Hunt” and the concept of “bifurcation!”  To bifurcate is to branch, or fork, into two channels or branches.  So in order to pay for the small luxuries of Trading Up, another channel – Trading Down – actually enables them to pay for these prized luxury items – hence the “Treasure Hunt!”

Actually, we (I consider myself solidly middle class) do both at the same time – we simultaneously Trade Up and Trade Down – we Treasure Hunt!  We simply avoid the boring, traditional, tired companies (both retail and manufacturer) that dominated the marketplace for so many years – can you say General Motors, Sears, etc.  These dinosaur companies reside in the “deadly middle” of the marketplace – aka “The Black Hole.”

I will do a complete book review of “Treasure Hunt” in the next few days.  It is a vitally important business book – and it is supported by one of the best websites I have ever seen for a book!

I wanted to re-read it in preparation for my work next week at the NAMM Show in Anaheim, CA.  I will be meeting with current and prospective clients there and I need to advise them that there is plenty of potential for growing their business if they can embrace the concepts detailed in “Treasure Hunt.”  It is not just a race to the bottom – in margins and selling prices!

But first they will have to learn how to bifurcate their businesses!  Trade Up!  Trade Down! – either way can and will work (with the right strategy) but… avoid the “black hole of the middle” if you want to stay in business to attend the NAMM Show next year!

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The Stand-up Standard

I advise my clients to increase the actual number of meetings that they hold each month.  Yes more meetings!  But only if you implement a strategy for holding many different types of meetings.  One of my favorite types of meetings is a 10-minute “stand-up” reporting meeting.

Some people call this their daily “huddle.”  Regardless of what you call it, here's how to make it successful:

The purpose of this meeting is to keep all members of your team (executives or departmental) on the “same page” for that day or that week.

Each team member reports on what they are doing / have done towards reaching a common team goal.

Everyone stands up for the meeting.  There is a strict time limit enforced – no one is allowed to ramble-on or pontificate.

This meeting is held at the same time each day / week regardless of how many team members are physically present.  Some team members may submit their report ahead of time to be read; other team members may participate via teleconference.

No one is allowed to stay off topic!  If an urgent topic emerges from this “heads-up” meeting do not discuss it it this meeting.  Convene another meeting (starting in 5 minutes if necessary) to address this crisis.  And bring in the necessary people and materials you will need to deal with this crisis.

In order to have effective meetings at work you must take a strategic approach to scheduling and preparing for tour meetings.  If there is no purpose for the meeting… don't hold the meeting!  If there is a purpose, what type of meeting will best serve your purpose.  Should the meeting be strategic?  Or a brain-storming meeting?  Will you need to reach a decision at the meeting?  If so, what approach will you take?  Consensus, majority vote?

I think that you see the point.  I also think that you might start to agree that your company needs to hold more meetings (while decreasing overall employee hours spent in meetings) to become more productive and profitable.

As I have said in prior posts on this subject a good place to start to get reliable tips on improving your meetings is at the Effective Meetings website.  There are also several very good books on this subject.  I will write my reviews on several of them in the weeks and months to come.

Meanwhile, if you have a favorite tip or book to share with our readers please do so.  Add your comment to this post.  It's easy to do and our readers will benefit from your participation.

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Start Your Meetings On Time

As I prepared my materials to train some clients to run more effective meetings I came across some very interesting tips.  Here is one that I would like to share with you:

Schedule your meeting to start at an unusual time – e.g. 10:07 A.M.  How many 10:00AM meetings ever really start on time anyway?  Very few.  So, if the reality is that your meetings start 6 or 7 minutes after the scheduled time, there is usually a reason:

The previous meeting ended at 10:00AM and people have to stop for a break prior to the start of the scheduled 10:00AM meeting.

Every meeting is scheduled to start on the hour or the half-hour and no meeting ever starts on-time.  So, make YOUR meeting stand out… and start on-time!

If you want your meetings to start (and end) on-time you have to impose discipline – and show your colleagues that your meeting is real business!  Trust me on this – if you are firm in starting your meeting on-time, people will quickly get the message.

Instead of just closing the door and starting the meeting.  I suggest that you take it one step further:

Stand next to the door with your back to the door to prevent the stragglers from entering.  You might even place your hand on the door knob to prevent them from entering.  That sends a signal!

Or… you could take a cue from the “theater” or a “Concert Hall” and place a sign on the meeting door:  “Meeting in progress.  Latecomers will be seated at the first break in order to not disturb the meeting.”

Try one of these tips.  And let our readers know how they worked for you.  If you want to learn more about running an effective meeting check out the Effective Meetings website.  Great articles, and even a free newsletter!

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Why We Write

“Only in writing do you discover what you know.”

– Anne Beattie, author

What a joy to re-read a favorite book! You think that you remember most of the content – or at least the major points.  However, over time your own circumstances change and upon re-reading the book, the context has changed and you gain new insights.

Such was the case for me with “What Clients Love,” by Harry Beckwith.  Harry has enjoyed great success with his series of books (also “Selling the Invisible” and “The Invisible Touch”).  He has had a distinguished career in marketing and advertising and has done a masterful job in sharing his observations and client history with his readers.

This time around, my thoughts were centered on this blog.  Why do I write it?  Does anyone read it?  Does it really matter?  Does anybody care?  Why does anybody blog?

Then it hit me – in Harry's own words, “Writing teaches you that you never write just what you know.  You write what you learn as you're writing… Writing teaches everyone – especially the writer.”

I have been thinking a lot about how to differentiate what I do – consulting, speaking and training.  How do I gain a competitive advantage?  What set me apart?  Why should a client hire me – rather than another consultant?

I found a lot of those answers in Jaynie L. Smith's book, “Creating Competitive Advantage.”  But the hard part – you actually have to write them down on paper – or say them out loud.  You have to learn how to articulate your competitive advantage – in a way that a complete stranger can clearly understand.

And that is what writing does.

You are forced to learn as you write.  Not just to gather information and spit it back out.  No, to think about things – especially as they pertain to yourself – and to express them in your own individual style.

So that is why blogging matters – to me.  Everyday, I learn new things – and improve my communications skills – as I write about the things that matter to me.  I have a long way to go – and a lot to learn as I write.

 

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